Attracting and keeping the best talent has a direct impact on company revenues, growth and commercial performance so our objective was to understand what drives talented professionals to contemplate a career change and, conversely, what makes them want to stay with their employer.

What motivates your candidate(s) to make a career change?


Challenge, Advancement and People are key retention drivers ahead of Money.

In order to attract new talent effectively, we suggest recruitment professionals and hiring managers should invest extra effort in:

  • Sharing information about the company’s strategy and plans for growth.
  • Involving senior leaders in recruiting strategic talent at every level.
  • Communicating career paths and development opportunities during the recruitment process.