JD of Lead Analyst

Position:    Lead Analyst

Location:    Shanghai and Nanjing

Industry Type:     Database Marketing

Company:     The largest and fastest growing customer relationship marketing (CRM) agency.

Key Responsibilities:

  • Individual contributor role that uses broad technical and data analysis skills as well as business and industry knowledge to identify client needs for quantitative analysis.
  • Determines relevant quantitative methods for solving client marketing issues
  • Assists in presenting ideas and findings to future and existing clients
  • Proactive and effective interaction with other internal groups throughout Company
  • Shares knowledge with other member of the analytics team and takes project lead on a short-term basis
  • Evaluates and improves internal tools and processes

Addresses and analyzes direct marketing programs using the following tools and techniques:

  • Predictive statistical models.
  • Customer profiling.
  • Regression analysis.
  • Data Analysis and mining.
  • External data enhancement.
  • Break-even analysis.

Qualifications:

  • Master’s degree in statistics, math, economics, or related quantitative field.
  • 4+ years’ experience in quantitative/analytic arena, preferably in database marketing.
  • Must have hands-on SAS experience. SQL experience is a plus.
  • Must have experience building regression-based models and using other modeling techniques.
  • Preferably, experience in digital media analytics (e.g. email, site analytics, search, display and mobile) and hands-on experience creating insights from cookie/visitor level digital data
  |  10 years working experience in IT practice executive search industry, strong in business development, execution and team management. Focus on Software, Internet and IT Services sector. Filled positions in field like R&D, IT Sales and function position like HR, Finance, Marketing etc.  |  more
              
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