JD of Media Director-Digital

POSITION:    Media Director

LOCATION:    Shanghai, China

JOB TYPE:     Digital Director

REPORT TO:    VP/Sr. Director

COMPANY:     The largest and fastest growing customer relationship marketing (CRM) agency

INTRODUCTION/OBJECTIVE:

The Director is a digital team leader, typically assigned to one large strategic account or several mid-scale/core clients. Primarily responsible for development of management and measurement frameworks to steer and monitor program progress and success. Acts as a digital media SME for internal stakeholders/client partners as well as key point of contact for cross-functional disciplines (SEM, SEO, Strategy, Creative, etc.). Client programs include data driven digital media campaigns and integrated multi-channel campaigns to successfully engage and influence consumers at each funnel stage. Contributes to product and business strategy. Typically direct team of 6-10 people.

KEY RESPONSIBILITIES:

The Director is a digital team leader, typically assigned to one large strategic account or several mid-scale/core clients. Primarily responsible for development of management and measurement frameworks to steer and monitor program progress and success.

  • Acts as a digital media SME for internal stakeholders/client partners as well as key point of contact for cross-functional disciplines (SEM, SEO, Strategy, Creative, etc.).
  • Client programs include data driven digital media campaigns and integrated multi-channel campaigns to successfully engage and influence consumers at each funnel stage. Contributes to product and business strategy. Typically direct team of 6-10 people.

Outcomes:

  • Act as a Media SME and support growth/sales efforts
  • Accounts net rev (forecast and actual)
  • Accounts direct margin
  • Accounts media growth
  • Plan delivery
  • Team advancement and retention
  • Display of Thought Leadership/Expertise

Relationships:

Client/Partner Engagement Responsibilities (performs with limited oversight):

  • Lead clients to build innovative Media programs, partnering with experienced digital marketers on the client side, including VPs, Directors, and Managers
  • May own client relationship and communication, proactively engaging to communicate and collaborate
  • Collaborates with internal stakeholders and external partners in proactive and effective manner; Acts as initial point of escalation for team when issues arise, engaging stakeholders
  • Actively attends Partner knowledge sharing sessions, proactively representing company’s voice with input and idea generation
  • Contribute no fewer than three pieces of thought leadership each year, includes: Company blog/white paper posting, Media case study, industry trade article, Agency Knowledge Exchange Session presentation, and/or speaking at an industry event
  • Consistently display a positive demeanor even in highly charged, contentious or emotional senior level interactions

Leadership & Team Management Responsibilities (performs with limited oversight):

  • Provide proactive and constructive feedback to team members, inclusive of action plans for improvement
  • Accountable for the successful development, growth, and contribution to career planning for assigned team members; Owns performance reviews
  • Ensures productive relationships and a positive working environment by engaging with individuals in professional, competent, and confident manner
  • Drives engagement across teams, creating a sense of “team” with open collaboration, recognition, and learning
  • Provide proactive and constructive feedback to peers and senior leaders about work efforts and departmental/company initiatives
  • Able to provide functional and industry guidance and oversight, as well as professional development mentorship to more junior team members

QUALIFICATIONS:

Skills:

  • Proficiency within DSPs and Social Platforms (Facebook, Twitter, Google’s DoubleClick Bid Manager, Amazon AAP, AOP) (Advanced)
  • Proficient user of digital ads trafficking tools (DCM, Atlas, Etc.) (Advanced)
  • Proficient user of Microsoft Office suite, especially Excel and PowerPoint (Advanced)
  • Proficiency in Salesforce people management tools (Core)
  • Digital media strategy and plan development (Advanced)
  • Resource and people management (Core)
  • Cross discipline coordination and management (Core)
  • Policy and best practices contributor (Core)

Experience:

  • Bachelor’s/advanced degree from an accredited college or university
  • 9-12 years’ experience within digital media agency function and/or digital media vendor/ad technology platform
  |  10 years working experience in IT practice executive search industry, strong in business development, execution and team management. Focus on Software, Internet and IT Services sector. Filled positions in field like R&D, IT Sales and function position like HR, Finance, Marketing etc.  |  more
              
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