JD of VP- Digital Experience Strategy

Digital Experience Strategy

LOCATION:    Shanghai/Singapore

JOB TYPE:     Digital Experience Strategy

REPORT TO: Global Solution Head

COMPANY:     A global data-driven, technology-enabled performance marketing agency


The Digital Experience Strategy – VP will play a key role in working with clients and cross-discipline roles within Company to conceive, develop and execute digital experiences that achieve our client’s business objectives. One must strive to obtain a deep understanding of our client’s business, experience objectives, and be able to build strong client relationships that will enable you to become a trusted advisor to our clients and an internal team leader.


This role requires a mixture of client consultation, leading a small group of high performance multi-discipline players, and creating scalable and repeatable best practices to be leveraged across the APAC organization.


Day to Day will include but not be limited to:

  • Partner with clients, Client Partners, project management, user experience, creative, content, analytics, and marketing team resources to develop digital experience strategies and roadmaps
  • Lead and conduct client workshops and interviews to define and validate client business objectives, market competition, and customer needs
  • Develop digital experience strategy briefs and roadmaps based on quantitative and qualitative research for execution by creative and user experience teams
  • Provide digital experience strategy oversight and support to user experience, content, creative, and marketing teams across the experience development and launch process
  • Work with client and internal analytics team to assess performance of current state digital experiences and develop measurement frameworks for new site, app, social, and multi-channel experience builds
  • Collaborate with internal/external marketing partners to understand and disseminate digital experience strategy and specifications relevant to marketing cloud technologies


  • BA or BS in a quantitative, interactive design, or marketing related field
  • 7+ years of industry experience in digital experience design, marketing, interactive agency, consulting
  • 5+ year’s hands-on experience in two or more of these disciplines: digital strategy, information architecture, digital user experience design, content strategy, marketing cloud content management technology
  • Ability to translate strategic insights digital experience roadmap and briefs that can be executed
  • Ability to communicate between technical and non-technical resources
  • Attention to detail, results oriented, customer focused, team player, leader
  • Ability to deal with ambiguity, strong problem solving skills, exercise sound business judgment
  • Ability to manage multiple projects and priorities to align with client strategic objectives and roadmap
  • Focused; a self-starter with experience working in a very fast paced environment
  • Excellent written and oral communication skills
  • Strong problem assessment/analytical skills
  • Strong understanding of marketing cloud technologies including Adobe, Google, Oracle and Salesforce
  • Strong client relationship skills are required with experience presenting information to large groups is highly desirable.
  • 50% travel allocation
  |  10 years working experience in IT practice executive search industry, strong in business development, execution and team management. Focus on Software, Internet and IT Services sector. Filled positions in field like R&D, IT Sales and function position like HR, Finance, Marketing etc.  |  more
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