POSITION: VP-
Digital Experience Strategy
LOCATION: Shanghai/Singapore
JOB TYPE: Digital Experience Strategy
REPORT TO: Global Solution Head
COMPANY: A global data-driven, technology-enabled performance marketing agency
ROLE PURPOSE
The Digital Experience Strategy - VP will play a key role in working with clients and cross-discipline roles within Company to conceive, develop and execute digital experiences that achieve our client's business objectives. One must strive to obtain a deep understanding of our client's business, experience objectives, and be able to build strong client relationships that will enable you to become a trusted advisor to our clients and an internal team leader.
This role requires a mixture of client consultation, leading a small group of high performance multi-discipline players, and creating scalable and repeatable best practices to be leveraged across the APAC organization.
RESPENSIBILITIES
Day to Day will include but not be limited to:
- Partner with clients, Client Partners, project management, user experience, creative, content, analytics, and marketing team resources to develop digital experience strategies and roadmaps
- Lead and conduct client workshops and interviews to define and validate client business objectives, market competition, and customer needs
- Develop digital experience strategy briefs and roadmaps based on quantitative and qualitative research for execution by creative and user experience teams
- Provide digital experience strategy oversight and support to user experience, content, creative, and marketing teams across the experience development and launch process
- Work with client and internal analytics team to assess performance of current state digital experiences and develop measurement frameworks for new site, app, social, and multi-channel experience builds
- Collaborate with internal/external marketing partners to understand and disseminate digital experience strategy and specifications relevant to marketing cloud technologies
Qualifications:
- BA or BS in a quantitative, interactive design, or marketing related field
- 7+ years of industry experience in digital experience design, marketing, interactive agency, consulting
- 5+ year's hands-on experience in two or more of these disciplines: digital strategy, information architecture, digital user experience design, content strategy, marketing cloud content management technology
- Ability to translate strategic insights digital experience roadmap and briefs that can be executed
- Ability to communicate between technical and non-technical resources
- Attention to detail, results oriented, customer focused, team player, leader
- Ability to deal with ambiguity, strong problem solving skills, exercise sound business judgment
- Ability to manage multiple projects and priorities to align with client strategic objectives and roadmap
- Focused; a self-starter with experience working in a very fast paced environment
- Excellent written and oral communication skills
- Strong problem assessment/analytical skills
- Strong understanding of marketing cloud technologies including Adobe, Google, Oracle and Salesforce
- Strong client relationship skills are required with experience presenting information to large groups is highly desirable.
- 50% travel allocation
