JD of BA Lead-CRM Loyalty Solution

POSITION:    BSA Analyst Lead

LOCATION:    Shanghai, China

JOB TYPE:     Business Analyst

COMPANY:     A global data-driven, technology-enabled performance marketing agency


Position Summary:

The Business Analyst is the key liaison between a high profile client and the Company Technology Teams. This is a highly visible position, as the analyst elicits and drives requirements and initiatives at multiple levels of detail for a Company client(s). The analyst should have a strong attention to detail and is entrusted with accurately documenting requirements and acceptance criteria for a project. 

Position Responsibilities:

  • Discuss requirement with client and mapping to the CRM/loyalty solutions
  • Planning and delivering the customized CRM/loyalty strategy according to the deep understanding of clients’ business pain points
  • Translate the business requirement into system realization, and provide detailed specifications to the development team
  • Implement and manage the project through the entire project life cycle and ensure the systems meet the requirements and standard
  • Guide team to analyze technical design proposal and determine the best approach
  • Support project manager and the Loyalty head to manage team to achieve the task in schedule
  • Analyze and interpret quantitative findings from loyalty program and system independently, and provide actionable insights and a point of view to inform business decisions
  • As consultant, communicate with 3rd-party or Agency etc. if client want



  • Bachelor degree and above holder in Information Technology, Computer Science, Software engineering or equivalent
  • More than 5 year working experience, and minimum of 2-3 years of SCRM, CRM, or Membership/Loyalty experience
  • Strong communication skills to get alignment internally and externally.
  • More than 3 years in business requirement analysis or system analysis
  • Technical background in system planning and design, system implementation or development is a plus
  • Analytical, strategic, understand business requirements, strong ability to identify insight from data
  • Experience in CRM management consulting is a big plus
  • Skilled use of PPT for reporting is a big plus
  |  10 years working experience in IT practice executive search industry, strong in business development, execution and team management. Focus on Software, Internet and IT Services sector. Filled positions in field like R&D, IT Sales and function position like HR, Finance, Marketing etc.  |  more
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