JD of DMP Senior Analyst(GDC)

POSITION:    Audience Management – Senior Analyst (GDC)

LOCATION:    Shanghai, China

JOB TYPE:     Account Director

REPORT TO:    Senior Manager

COMPANY:     A global data-driven, technology-enabled performance marketing agency

KEY RESPONSIBILITIES:

  • Conduct custom analyses to leverage data attributes and client business knowledge to develop audience based media testing and targeting strategy
  • Support the implementation of data management platforms (DMP’s) by defining online/offline data captures, integration and audience development
  • Work with internal data management teams to supporting data onboarding, log file integration for reporting and measurement
  • Support building a testing, targeting and
···>>> More Detailed

JD of DMP Senior Manager

POSITION:    Audience Management – DMP Senior Manager (GDC)

LOCATION:    Shanghai, China

JOB TYPE:     Analyst

REPORT TO:    China GM

COMPANY:     A global data-driven, technology-enabled performance marketing agency

INTRODUCTION/OBJECTIVE:

The position is part of Audience Management team that implements, executes and drives audience strategy and targeting for multiple Fortune 500 clients, leveraging platforms such as Oracle BlueKai, Rocketfuel, Adobe Audience Manager and Krux. Audience Management is a key competency within Marketing Solutions organization. It is helping clients realize the value from their customer data by informing outbound Digital Media targeting ···>>> More Detailed